Bras, underwear, and personal care items are symbols of self-care and dignity that everyone should have access to. And Broad's community can help!

From October 1-31, 2025, Broad is hosting a donation drive for Jessie’s - The June Callwood Centre for Young Women. Each person who donates to the drive will receive $15 off their next Broad purchase until November 30, 2025. Read on for more details!

What is Jessie's?

Jessie's is a drop-in multi-service resource centre dedicated to supporting pregnant and parenting individuals who are 21 years old or under at intake. The centre provides services to these young women and their children until they reach the age of 24. You can learn more about Jessie’s and their programs and services here.

What kinds of donations will be accepted?

• Bras in good used condition - meaning: no staining, no rips or tears, bands have good stretch, cups and underwires are not showing signs of wear, fasteners still work, etc.
• NEW bras, in all sizes, including nursing, sports and everyday t-shirt styles
• NEW underwear in all sizes and styles, either in package or with tags attached. Larger sizes are especially useful!
• Unopened personal care items listed here.

What kinds of donations will not be accepted?

• Items that aren't on the above list
• Underwear that is not new in the package
• Opened products
• Damaged or expired items

When and where can donations be dropped off?

Broad is accepting donations during store hours. Please knock when you arrive, and a staff member will assist you and give you your $15 off discount slip. Please do not bring donations outside of store hours, or without checking in with Broad staff. You won't get your discount code, and your donations could get damaged if left outside!

Will monetary donations be accepted?

Absolutely! In-store shoppers can add a donation of any amount to their purchase at checkout. We'll also accept cash or cheque donations in-store, and if you prefer to donate online, you can do so through our special link here. (Note: Tax receipts are available for donations of $10 or more by cheque or card. Tax receipts are not available for cash donations.)