Bra & Swimwear Care

A good bra can last a long time

(if you treat it well!)



Infrequent washing, machine-washing, and machine-drying all shorten the lifespan of your bras. To get the most out of your bras, wash them frequently (every 1-3 wears) like this:

  1. Add cool water and a small amount of detergent to a clean basin.
  2. Submerge your bras and let them soak for about 15 minutes. If needed, you can gently scrub under the arms with your fingers or an old toothbrush.
  3. We recommend using a no-rinse wash like Soak, but if you’re using something else, be sure to thoroughly rinse your bras.
  4. Gently press out extra moisture with a towel  — never wring out your bras! — then hang or lay flat to dry. Hanging by the straps when wet can make straps stretch out more quickly, so hang wet bras from the centre of the bra instead.


Hand wash your swimwear with a gentle detergent after every wear – even if you haven’t been in the water! Washing removes salt, chlorine, sweat, and sunscreen residue which can break down the fibres of your swimsuit.

We do not recommend machine-washing your bras and swimwear. But if you must: place them in a zippered mesh bag (with hooks done up), use cool water, and don’t put them in the dryer.



Match! Wearing a light-coloured bra under dark clothing can eventually discolour the bra. Try to wear light colours with light, and dark with dark.

Give it a rest. Wearing the same bra day after day wears it out faster. If you can, give each bra a day off between wears.

The way you put on a bra can also damage or protect it. Check out our blog to learn how to put on your bra, plus some tricks to make it easier.



Moulded cup (t-shirt) bras or swim tops should be stored open if possible (either hanging or stacked cup-in-cup) as inverting the cups can crease the fabric over time. Everything else can be stored in a drawer or hanging.