1 General FAQ
1.1 What does "full bust" mean? Is it the same as plus size?
"Full bust" doesn't mean the same thing to everyone, but it can generally be defined as D cups and larger. Full bust and plus size are two separate concepts, although they can co-exist. In lingerie plus size is generally defined as a band size of 38 or larger.
A helpful way to think about this is that "full bust" is about cup sizes, while "plus size" is about band sizes. Broad's size range is 28-44 D-JJ. This means our range fits petite, straight size, and plus size full busts.
1.2 Why don't you carry smaller cup sizes?
We understand that bra shopping can also be difficult for people with smaller busts. However, to best meet the needs of full busted folks, we believe that specialization is key. If you’re a smaller busted person having trouble finding a bra, feel free to contact us--we’re happy to provide recommendations for stores that stock smaller sizes.
1.3 Do you carry small band sizes?
Of course! We stock a range of options in 28, 30 and 32 bands.
1.4 Do you carry plus sizes?
Of course! We carry bras and underwear and swimwear in plus sizes.
1.5 Do you carry nursing/maternity bras?
Sure do! We know it can be tricky to find a good fit when your body is going through so much change, so we stock a range of nursing and maternity options.
1.6 Do you carry swimwear?
Yes! We know that finding a swimsuit, tankini or bikini that fits is just as hard (or harder) than finding a bra!
1.7 Why don't you carry ______?
As a new small business, we can’t carry absolutely everything we want to. We encourage customer feedback – and assure you that we have big plans for the future!
1.8 How long will my bra last?
This depends on how many bras you have to rotate and how you take care of them. If you have at least three bras to rotate and you take proper care of them, most bras will last about a year.
1.9 I usually spend $___ on a bra. Can you explain your prices?
Lingerie can generally be divided into 4 categories: low end (under $50), mid-range ($60-$100), high end, and luxury.
Broad is a mid-range boutique. We’re not selling the bras that go for a few hundred dollars; our average price is around $80. This isn’t an accident. While Sam’s worked with pricier brands in the past (and still loves them!) it was important to her to make Broad more accessible. The brands and bras we stock are carefully chosen and they’re high quality – and they’re almost all between $60 and $150.
2 Shopping in Person
2.1 What is a bra fitting?
At Broad, a bra fitting is a collaboration between you and your fitter, where the fitter uses their expertise, experience and product knowledge to match you with styles best suited to your wants and needs.
The fitter will start by measuring under and across your bust and will use these measurements to calculate a starting size. You’ll try on a bra in this size for the fitter to assess and the fitter will explain how a bra should fit and why. Next, the fitter will select the bras best suited to your shape, size, and preferences, and you’ll work together to find the ones that you like best. Throughout the bra fitting you’ll be given tips and tricks on getting a comfortable fit.
2.2 Do I have to work with a fitter to shop in your store?
Our customer service policy reflects our understanding that different people have different shopping styles. While our ideal service comes with a bra fitting, we understand if you prefer to shop on your own without a fitting. If your needs fall somewhere in between, that’s okay too!
2.3 Are all of your styles and sizes on display for browsing?
We keep most of our stock in the back, with a small selection of styles and sizes on display. This is the best way for us to keep our small space organized. That said, feel free to browse! If you'd like to see more or different styles than are currently on display, just let us know. We're happy to show you more options in your size!
2.4 How long does a bra fitting take?
On average, we recommend setting aside at least half an hour. A bra fitting can take anywhere from 15 minutes to an hour, depending on how many different styles you are looking for that day. If you’re just looking for a basic t-shirt bra, your fitting can be as short as 15 minutes. If you’re looking to purchase a new bra and swim wardrobe it will probably take an hour.
2.5 Do you take appointments?
Of course! If you prefer to have your bra fitting scheduled for a set time, you can book an appointment by phone or email. If you’re just passing by, we also take walk-ins. However, if it’s a busy day, there may be a brief wait for a fitting room.
2.6 Will my fitter see me without my bra on?
Not unless you want us to! We always ask permission before entering the fitting room, and we leave you to change on your own unless you say otherwise.
2.7 Do I try the bras on over my own bra?
It’s best to try the bras on without your own bra underneath. This gives us a true picture of the fit, without extra layers confusing things.
2.8 Do I wear a shirt over the bras I try on?
You can if you want to! We're here to help, not judge, and we've seen hundreds of other bodies before. It's easier for us to check the fit of a bra without a top, but your comfort comes first. If you’d rather wear a shirt, a stretchy tank top works best.
2.9 Can someone help me put on the bras?
Absolutely. Just ask and we’ll jump in wherever you need us.
2.10 Is your store wheelchair accessible?
Yes! Our doorframe is wide enough for most wheelchairs (and strollers), and our fitting rooms are quite spacious.
2.11 I’m trans/non-binary, will my pronouns and identity be respected?
Yes! And if we mess up, please tell us. Right now Broad is entirely queer owned and operated, but that doesn’t mean we’re perfect at this stuff. We always want you to feel safe and comfortable with us.
2.12 Can I bring my kid?
Feel free to bring your kid to your fitting! We recommend taking very young ones into the room with you, or bringing another adult to watch them in the waiting area. Our store is kid-friendly, but not kid-proof
2.13 Can I bring my male partner?
Sure! However, we prefer your partner to relax in our waiting area. While our rooms are bigger than most, three’s still a crowd.
2.14 What if I’m on a tight budget?
It can feel awkward to talk about money with a stranger, but we’ve had these conversations before – from both sides – and we get it. Tell us what you’re working with and we’ll respect it.
2.15 My kid is ready for their first fitting! Can I be in the room with them?
That's up to your kid! Our top priority is that every client feels as comfortable as possible during their fitting. If they feel better with you in the room, we're happy to accommodate.
One note: Sometimes it’s easier for kids to talk to a fitter when their parent isn’t in the room. And communication is a really important part of bra fitting! This is also a chance to empower your kid. When you don’t have control over what your body’s up to, it can be comforting and grounding to have control over what you put on it.
3 Shopping Online
3.1 Is it better to shop online or in store?
This really depends on what you want! Our motto is to give you as much help as you need. If you:
- Are confident in your knowledge of bra fit and sizing;
- Are familiar with the styles we carry;
- Don't mind a bit of trial-and-error;
- Or are just looking to re-purchase a style and size that you already know works for you...
Then shopping online might be perfect for you. But if you:
- Aren't sure how to tell if a bra fits;
- Have never heard of these brands or sizes;
- Don't want to worry about exchanges;
- Want access to a wide range of styles and colours;
- Want an expert to walk you through it all...
Then shopping in person, with a fitter, is probably best. We understand that online shopping is more convenient for many people, but we're a bra-fitting boutique. In our heart of hearts, we really believe that most folks are best served by a fitting!
3.2 Why is your online stock so limited?
We strongly believe that the best way to buy a bra is in person - but we understand that's not always possible or convenient for everyone. We want online bra shopping to be as hassle-free as possible. The bras we stock online are tried, tested and true options that fit a wide range of shapes and sizes.
These bras are also basic styles. In the lingerie world, "basic" means a style that's a permanent part of a brand's collection. The opposite of this is a "fashion" style, which is usually a seasonal offering made in a limited quantity. Our online store features basic styles because they're easy for us to get to you--we can re-order from the brand any time! Fashion styles come and go, and once we sell out, we often can't re-order them. They're also often styles that we don't know as well, which means a riskier purchase when you're not fitted in person.
3.3 I like colourful lingerie! Why don't you have any online?
The styles we sell online are basic. In the lingerie world, "basic" means a style that's a permanent part of a brand's collection. These are almost always black, beige, and/or taupe. Our online store features basic styles because they're easy for us to get to you - we can re-order from the brand any time!
The opposite of this is a "fashion" style, which is usually a seasonal offering made in a limited quantity. This category is where you'll find the fun colours and prints. Fashion styles come and go, and once we sell out, we often can't re-order them. They're also often styles that we don't know as well, which means a riskier purchase when you're not fitted in person. If you'd like to see our current fashion styles, check out our Instagram and visit us at our brick-and-mortar store!
3.4 Why don't you sell nursing bras online?
Fitting nursing and maternity bras is a little more complex than fitting a regular bra. And we want you to get the best fit possible! So for now, our selection of nursing bras is available to in-store shoppers only.
3.5 Why don't you sell swimwear online?
Our swimsuit collection varies quite a bit season-to-season, in terms of style and size availability. In order to manage inventory better while our online store is new, we’ve chosen to make swimwear available to in-store shoppers only. But we have plans to expand to online eventually--watch this space!
3.6 You posted something on Instagram, but it's not in your online store. What gives?
Our online store is carefully curated to bring you just our tried and true basics and bestsellers. When you visit our brick and mortar store (or our Instagram!) you'll see many more styles and colours. Here's why:
We want online bra shopping to be as hassle-free as possible. The bras we stock online were selected because they fit a wide range of shapes and sizes. These bras are also basic styles. In the lingerie world, "basic" means a style that's a permanent part of a brand's collection. The opposite of this is a "fashion" style, which is usually a seasonal offering made in a limited quantity. Our online store features basic styles because they're easy for us to get to you--we can re-order from the brand any time! Fashion styles come and go, and once we sell out, we often can't re-order them. They're also often styles that we don't know as well, which means a riskier purchase when you're not fitted in person.
3.7 I love this bra! Why don't you have it in my size?
Most lingerie brands work within a set size range. Some specialize in core sizes, some in plus sizes, and others in full bust sizes. It's very rare for a company to cover all of these categories. (This is mainly because it's very expensive to do so - it requires a ton more research and development, not to mention the manufacturing costs!)
So, if we don't have a particular bra in your size, it's often because the brand didn't make it. Sometimes, though, we don't have it because we've chosen not to make it part of our regular stock. It could be that it's a style that doesn't sell well in that size, or perhaps we're not happy with the way it fits in some sizes. If you have your heart set on something and can't find your size, let us know and we'll be happy to help!